Botika raises $8M to vary trend images with AI-generated trend fashions

Faheem


Subscribe to our day by day and weekly newsletters for the most recent updates and unique content material on industry-leading AI protection. Be taught extra


Botika, which focuses on AI-generated trend fashions, has raised $8 million and launched its new cellular iOS app.

Whereas human trend fashions aren’t catching on, Botica stated it empowers on-line clothes firms of all sizes with its AI-generated fashions that may make their garments look stunning.

The app, together with the most recent advances in Botika’s artistic AI platform, helps trend manufacturers create high-quality, on-model photos for e-commerce. Along with this announcement, Botica has efficiently closed an $8 million seed funding spherical, with participation from Seedcamp, supported by Stardom, and Secret Lined Ventures.

Boutique Style offers mannequin images for all garments.

The funding will proceed product innovation and assist the corporate’s growth into the style {industry}, the place it has achieved exceptional progress – ninefold its income and elevenfold its buyer base final 12 months. is prolonged.

With this vital infusion of capital and the launch of the cellular app, Botika goals to supply an accessible, low-cost platform to allow on-line attire manufacturers to reinforce their visible content material, enhance gross sales and cut back manufacturing prices. To supply an answer.

Botika’s distinctive AI know-how is designed to assist manufacturers seamlessly rework fundamental product photos into skilled, studio-quality photographs, full with AI-generated fashions and backgrounds. which mirror every model’s aesthetic, in addition to the corporate coaching its personal customized basis fashions.

Greater than half of consumers depend on photos offered by a model or retailer when deciding whether or not or to not purchase a chunk of clothes. Even so, manufacturing prices for images shoots for e-commerce can vary from tens of hundreds to thousands and thousands of {dollars} per shoot, the corporate stated.

Botika’s AI-generated trend mannequin addresses this vital ache level for trend manufacturers and removes the barrier to high-quality, on-brand photos at a manageable price and timeline. Botica’s platform permits manufacturers to create lifelike, visually interesting photos inside minutes to interact customers and drive gross sales.

The brand new Botika cellular app brings the platform’s highly effective AI-generated trend mannequin instruments immediately into the fingers of customers, permitting trend manufacturers to create gorgeous, on-model product photos anytime, anyplace.

With the app, manufacturers achieve entry to their very own AI-powered digital studio, drastically decreasing time-to-market whereas streamlining picture manufacturing with out sacrificing high quality. This cellular performance additionally consists of Botica’s new assist for flat lays and pack photographs, increasing the model’s capabilities past its authentic concentrate on on-model images.

Responding to the demand from cellular customers on e-commerce platforms like Shopify and others, Botika stated it designed the app to create end-to-end professional-quality photos proper from a cellphone. Manufacturers can now seamlessly shoot, edit and sync photos to their on-line shops, dashing time to market whereas decreasing prices and sustaining high quality.

“Changing searching consumers into patrons depends closely on enticing and correct product images, but not all photos are created equal,” Botika CEO Erin Duggan stated in an announcement. Erin Duggan stated in an announcement. “As shopper expectations rise and e-commerce grows extra aggressive by social promoting, smaller on-line manufacturers and boutiques danger shedding income from images prices or poor high quality photos that generate much less engagement and fewer gross sales. With the launch of Botika’s cellular iOS app, we’re placing the facility of generative AI at our clients’ fingertips, empowering manufacturers with the instruments to convey their artistic visions to life and navigate a difficult on-line trend market. I higher compete are required to do.

The current funding and product improvements mark a major milestone for Botica, with plans to keep up this momentum by 2025.

Leave a Comment