If you’re looking to improve your marketing efforts, there’s no better tool than Google Analytics. It helps you track everything from traffic sources to conversion rates and allows you to see exactly what’s working and what isn’t. In this guide, we’ll show you how to set up a property in Google Analytics so that you can track all of your marketing efforts in one place—and get even more information about them!
Create a Google Analytics Property
If you’re new to Google Analytics, this is the first step in making sure everything is set up properly.
– Create a new property. You can do this by clicking on “Property” and then clicking “Create Property” in the upper right-hand corner of your screen. This will bring up an empty page that has some default settings for you to fill in (you can change these later). The name of your property is how people will see it when they look at their reports or visit websites using GA’s tracking code. Make sure it’s descriptive enough so people know what they’re looking at when they come across it!
– Set its type: For example, if we wanted our goal conversion rate metric to be tracked as a percentage instead of a number (ex: “Conversion Rate”), we would choose “Percentage.” Other types include Custom Dimensions – where each dimension represents another variable such as product category or user demographic information; Custom Fields – which allow users add their own data points into reports; Conversions Data – which allows us access any other data points besides just conversion rates (for example, we might want all purchases made during one specific week).
Create a Google Analytics Property for Each of Your Campaigns
The first step in tracking your marketing efforts is setting up a property for each campaign. A property is an interesting little thing, and it can help you get more insight into what’s happening on your site.
To set up a property, go to the “Property” tab in Google Analytics and click “Create Property”. Then give it a name (for example: My Brand New Campaign) and select “Campaigns” as the type of data that should be collected about this one new thing. Then click Save & Continue (or OK).
Once this has been done, go back to the main dashboard where you see all three types of tabs at once: Acquisition (which tracks visitors), Behavior (which tracks users’ actions) and Goals/Conversions (which tracks conversion rates). You’ll want to select Conversions under Goals/Conversions–this will allow us later on when creating goals for our campaigns specifically how many people converted from Clicks vs Impressions vs Pixels etcetera
Set Up Goals and Variables
Before you start tracking, it’s important to define a goal. A goal is something you want to achieve and then track the results of your marketing efforts. Goals can be either specific or general — they’re usually tied to one metric at a time (for example, conversions) and they help you measure success of your campaigns.
– You set up goals in Google Analytics by adding variables into your campaign structure:
Create a new variable named “Goal” and add an operator called “=”. This operator tells GA how many times this outcome occurred during the period when you ran this campaign. It’s helpful if you keep track of what kinds of actions lead up to those conversions so that you can analyze them later on down the road!
– Add another variable called “Conversion Value” (which refers back again here). Then select any other metric(s) that were used during this period/campaign – like total number of visits per day or average number spent per session etcetera – from within GA’s reporting features before choosing OK when prompted!
Set up Goals and Variables for Each Type of Content You’re Sending
-Set up goals and variables for each type of content you’re sending to your audience.
– Define a goal for each piece of content, such as “Get more likes on Facebook.” You can also set up a variable that tells you how many likes or comments someone has left on their post (e.g., “likes = 1”) Once you’ve defined your goals and variables, add the pieces of content into Google Analytics so they’ll be tracked by the platform’s reporting features.* If necessary, create another column in your report that shows how many users have interacted with each piece of content (e.g., via liking or commenting).
Set up Goals and Variables for Each Type of Traffic You’re Receiving
When you’re first getting started with Google Analytics, it can be tempting to think about the big picture–what your goals are and how many visitors you need. But before you start thinking that way, it’s important to set specific goals for each type of traffic (i.e., organic search results, Facebook ads) that will help guide your efforts as they grow over time. For example:
– What do I want people who come from organic search results on my site to do?
– How much money am I willing/able/expected to make from Facebook ads running on a particular page?
Measure Success and Failure in Real Time
– Measure success and failure in real time.
– Use Google Analytics to track traffic, conversions, and bounce rate.
– Use Google Analytics to track your marketing efforts.
– Use Google Analytics to track your PPC campaigns.
– Use Google Analytics to track your SEO efforts
There are lots of ways to use Google Analytics to help you track your marketing efforts.
There are lots of ways to use Google Analytics to help you track your marketing efforts. The first thing you’ll need is a website that has identifying information about each visitor, so that you can set up goals and variables for each type of content you’re sending out as well as for each type of traffic (or “audience”) that visits the site.
It’s also important to set up goals and variables for both outgoing links from social media platforms (including Facebook) and any inbound links from other websites or blogs with which you want to do business in the future.
Conclusion
These are just a few of the ways you can use Google Analytics to track your marketing efforts. If you have any questions about this process, please reach out to us!
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